Monday, October 18, 2010

Jumping the Gap

Behold the Gap's new logo, with the original on the left.  What do you think? To me, it looks like a chemical company or one of those mysterious conglomerates that advertise on 60 Minutes and never say what they actually do.  It certainly doesn't say young and cool.  I guess they decided to make it official and leap to the middle-aged side of the generation gap.  I know business hasn't been good for a while, but they might want to try making clothes that kids actually want to buy instead of messing with a highly-recognizable logo.  They also might want to re-hire the Peggy Olson who created this ad:    

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4 comments:

Doug said...

If there were a Smithsonian of BAD Branding and Logos, the GAP's new logo would have its own WING! It is dreadful. It's like the CEO told his kids to come up with a new company logo. So bad, in fact, I thought they dumped it already? Could have sworn they pulled the plug within days of launch...?

October 18, 2010 6:39 PM
Mike, Studio city said...

Boreing, and I bet they spent a lot of dollars researching the best new logo. It would look better slapped on the side of an oil tanker. General Asswipe Petroleum.

October 18, 2010 7:36 PM
wcs said...

This message was brought to us by the Archer Daniels Midland Company.

October 19, 2010 1:58 AM
AC said...

God Awful Plan - Back to the drawing board. And, fast!!!!

October 19, 2010 5:43 AM

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