Monday, June 25, 2012
Why Did Smash Get a Second Season?
The New York Times, the answer lies in the DVR. It seems that Smash had by far the highest "live + 7" ratings among the 18-49 demographic, which reflects the number of people watching the program via DVR within a week of the original air date. The show got a huge 3.3 Live +7 rating with coveted young viewers. No other show did better in Smash's time slot, although Hawaii Five-0 and CSI did as well. Live + 7 ratings don't help the network's bottom line because advertisers know people fast forward over the commercials, but Smash's big numbers give the networks a better idea of how "ardently a show is being followed." If Smash has that many people following it week to week, then the potential exists to turn Smash into a real Smash.